How long will you wait for a shopping website to load?

by Donna Toomey, August 22nd, 2016


Tags: load balanceronline shoppingpage loadwebsite optimisationwebsite performance

Another interesting article which details the business critical importance of fast page load times. This is especially crucial in retail, where a fraction of a second really can impact user experience and shopping cart abandonment rate.Retail sites are increasingly enhancing functionality to offer a personalised service, including deep social media integration, online “dressing rooms” and 360 degree images. However its imperative that provisions are made to ensure a fast, stable and easy-to-use experience.

Load Balancers have long been around and deployed to increase network resilience and ensure application availability. The next generation of this technology, referred to as Application Delivery Controllers (ADC) by Gartner, offers a number of optimisation features to enhance the speed and performance of online services.

Advanced Load Balancers take process-intensive tasks away from servers, freeing them to deliver faster applications and a better end-user experience whilst ensuring service scalability and granular control over traffic management. 

How long will you wait for a website to load before you give up and go somewhere else? Ten seconds? Twenty seconds?

Apparently, nearly half of us won’t wait even three seconds.If a shopping website doesn’t load its content within that time, many of us are so impatient we’ll immediately go somewhere else. And that means a lot of lost business for the online slowcoaches.

According to research, just a half second difference in page load times can make a 10% difference in sales for an online retailer.

About Donna Toomey

Leave A Reply

Your email address will not be published. Required fields are marked *