As more people shop online, it’s imperative that retailers deliver a fast, responsive and seamless end user experience for their customers in order to maintain a competitive edge. As we steadily approach the busiest time of the retail calendar, we look at how e-retailers can ready their websites and prepare for a spike in online traffic.
To tackle the surge of customers, IT infrastructure must be configured and optimised to deliver the responsiveness and quality of service that customers expect. Load balancing tools can help to efficiently distribute traffic across a network and help maintain uptime and availability during the festive season.
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