edgeNEXUS Adds EMEA Distributor Sintel to Increase Reseller Footprint and Meet Increased Demand for Advanced Application Delivery Technology

Partnership to help resellers maximise revenue opportunities through selling edgeNEXUS advanced load balancing products

Marlow, UK – 14th July, 2016edgeNEXUS, the UK provider of load balancing and application delivery control technology, today announced that it has appointed Sintel as a distribution partner. The partnership with Sintel will accelerate jetNEXUS’ growth in all regions covered by Sintel, namely France, Italy, Turkey and Africa, while opening up significant new revenue streams for Sintel resellers through the sale of advanced load balancing technology solutions.

edgeNEXUS provides innovative, easy-to-use and cost-effective application delivery solutions that mitigate the risk of downtime and address application performance issues for a superb end user experience. edgeNEXUS, in association with Sintel will run a formal, technical accreditation program to on-board partners and help them better understand the technology and potential sales opportunities it offers. For a limited time only, partners will have access to free technical training.

“The agreement with Sintel builds upon the success of our Partner Program and further increases our reach into EMEA. With technical teams in France, Italy, Turkey and South Africa, Sintel are strategically placed to deliver an outstanding value and quality of service to their growing reseller network. Therefore, we are delighted to see them integrating our Accelerating Load Balancer (ALB) technology into their solutions portfolio.” said Greg Howett, CEO, edgeNEXUS.  “The growth of virtualisation and changing application architectures has led to significant load balancing requirements across Mid-Enterprise organisations, and together with Sintel, we aim to help resellers maximise these revenue opportunities with our high-quality load balancing solution defined by ease-of-use, cost effectiveness and flexibility. It presents a further opportunity for resellers to add value to customer implementations of MS applications, provisioning both load balancing and reverse proxy capabilities, without requiring additional add-ons.”

Richard Andreelli, General Manager at Sintel states, “This partnership with edgeNEXUS offers an excellent opportunity for our resellers. Our portfolio focusses on the optimization, management and security of networks so application delivery technology is a natural complement for partners. Whether it’s corporate websites and e-commerce platforms, or internal applications such as Microsoft Exchange and ERP services, user experience and application availability is critical to business productivity, brand reputation and revenue. Load balancers play an integral role in network infrastructure, ensuring the delivery of responsive and reliable applications. edgeNEXUS has developed advanced technology for the most demanding of workloads, improving the performance, scalability, resilience and manageability of applications and their solutions are flexible and simple to use.”

About edgeNEXUS
edgeNEXUS provides innovative, advanced solutions for load balancing, application delivery and acceleration.  edgeNEXUS solutions (available as hardware and virtual appliance) improve the performance, scalability, reliability and manageability of applications.  edgeNEXUS sells exclusively through its network of worldwide channel partners working closely with them to help fulfil increased customer demand for Application Delivery Controller (ADC) technology. The company has more than 10 years’ experience in the applications delivery space, with a client base including Sony, the US Air Force, Addison Lee, The Football Pools and many more.


About Sintel
Sintel is one of the main European Value Added Distributor in the field of Converged communication, leveraging more than 2 decades of experience, a large range of software and hardware products and high quality professional services. Sintel’s mission is to offer its clients, Carriers, Service Providers and System integrators, its know-how and experience to help them add value to their current business. Sintel is the official Distributor in Europe and Africa for leading brands as Dialogic, AudioCodes, Media5, Oracle, edgeNEXUS, Teles, IQsim, Equisys, Stormshield, and more…